Reliability

Safeguarding the quality of our products and services as well as the trustworthy image of our brand.

Honesty

Valuing honesty in our relationships with our employees, retailers, suppliers, competitors and partners

Fair and Transparent Work

Creating a fair and transparent work environment which encourages open-mindedness, creativity, participation and personal development. 

Customer Satisfaction

Staying focused on customer satisfaction through the swiftness of our services and our flexible structure.